Elana has experienced it all, with past Public Relations career experiences including hospitality and restaurant PR, lifestyle and franchise PR, social media, influencer marketing, event planning, media relations, and crisis communications. With her extensive experience in the public relations industry, she has developed and executed numerous impactful corporate communication programs across a large variety of industries. She holds a B.A. in Public Relations from Hofstra University and has worked in the industry her whole career.
Elana leaped into the CBD/Cannabis industry by working on upcoming dispensaries and products as medical Cannabis and legalization started to build. She feels the CBD and Cannabis space is an exciting career on many levels: it’s an opportunity to participate in making history and to work with the nation’s premier and largest medical marijuana healthcare and lifestyle companies. Elana thrives on her accomplishments in helping to communicate the benefits of Cannabis.
Elana has made a personal commitment to be an instrumental and educational voice for cannabis patients, advocates, and industry players everywhere.
How Can We Build Your Brand?
We focus on connecting your brand to your target audience
We ensure your content is relatable and discoverable
We create content that provide solutions for your clients
How Do We Do This?
We work directly with your creative team to create content and content schedule
We direct funnels to potential clients to become aware and to purchase your product or service
Integration Search & Social
We will track the trends buying behavior of your target audience to make real time decisions to better position your brand
We will consolidate specific data from your target audience and our team will create and effective digital marketing campaign for your brand.
Consumers are flocking to search engines now instead of using traditional media to learn about new products or to just help them to decide on what they really need. Consumers rely on brands to tell them what they need and this is how our team can make sure your brand is placed strategically on the internet to accommodate the needs of your target audience. We ensure our client brand has a consistent brand messaging that will stand out from their competition and will drive consumers to learn more about your brand, service, or product.
Building Loyalty & Advocacy
Once a consumer has purchased your product, now we would like to keep them engaged and connected to your brand.
We don’t want the lifecycle to end after one purchase. Brands should convert consumers to fans to they will advocate for the brand. It’s always been a saying that “world of mouth” is the best advertisement. The brand now has a community that is following the brand so we want to cultivate the relationship by staying engaged so they will not only re-purchase new products or upgrades, but also you want the community to talk about the brand on social media and be an advocate of the brand. We will continue to keep the community engaged through outreach digital campaigns
À la Carte Pricing
We recognize how tough it can be financially to launch your project and commit to a 12-month public relations retainer so at Elana Cohen PR we offer a la carte pricing, We can be as flexible as you are.
PR Consultation: We offer a complimentary discovery meeting.
Give us a call at 847-997-4404
Hourly Rate: $25 per hour
Press release writing: $120 for the first 400 words, $20 for every next 100 words (includes two rounds of edits)
Pitching: targeted, personalized pitches: $25 each or $25 per hour
Wire service fee: Starting at $300
Media alert writing: $35 (writing only, does not include distribution)
Media alert/press release distribution: Starts at $300 (includes media list creation, preparation, and distribution)
Online events calendar submissions: $120
Targeted media list delivered as an Excel document: $150 for every 50 contacts
Byline trade article writing: $3 per word (300-word minimum) Research is $25 per hour
Thought leader article writing: $3 per word (300-word minimum) Research is $25 per hour
Custom crisis communications plan: Starting at $600
Custom strategic communications plan and 6-month editorial calendar: $1,000
Media coaching: $75 per hour
Online press kit: Starting at $250
Specialized campaigns can include: Pricing varies
Media/Press Kit Creation
Creating and Managing Online Newsrooms
B-Roll/Video News Releases (VNRs)
Letters to the Editor
Tracking and Reporting
Reviewing and Improving SEO Copy
Media Tours/Press Conferences
Major Press Announcements
Routine Press Announcements
Feature Story Releases
Creating Case Studies
Developing Profile Pages
Health & Wellness Food & Beverage Clients